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IRPR Portfolio

Ingrid established Ingrid Roepers Public Relations Pty Ltd (IRPR) in 1989. Over the decades we've offered our clients expert marketing and communications advice. Here’s a snapshot of our work.

MOTORSPORT / MOTORCYCLE RACING

  • Phillip Island Grand Prix Circuit 1989 - current
  • World Superbike Championship, Phillip Island 1994 - current
  • Monster Jam Australia 2014-2016
  • Australian Motorcycle Grand Prix - 1989-1996 - Phillip Island and Eastern Creek
  • International Island Classic 2006-2019 – Phillip Island Grant Prix Circuit
  • Successive V8 Supercar events at Phillip Island Grand Prix Circuit
  • Sydney’s Eastern Creek Raceway – promotion of all V8 Supercar and Drag Racing events from 1990 - 1999
  • Adelaide - Australian Formula One Grand Prix - 1985-1988
  • Canberra - Concept development, pitch and negotiations with ACT government and launch of a V8 Supercar race for the national capital, Canberra – The Capital 500 which ran for three years from 2000-2003
  • V8 Supercars – category management of communications for AVESCO from 1996-1999
  • Gillette V8 Supercar Challenge 2002-2006 at the Lexmark INDY 300
  • Carlton & United Breweries and their sponsorship of V8 Supercars and leading drivers – 2000-2005
  • The Bathurst 1000 – media management and marketing from 1994-1999
  • Network Ten’s motorsport programming from 1996-2001
  • Crusty Demons of Dirt 2004 & 2005 & 2006
  • Yamaha Oceania Motocross Championships 2005
  • ACER’s sponsorship of INDY 2004
  • Australian Supercross Nationals 2004 for SEL
  • Development of Truck Racing in Australia – 1987-1989 including staging and promotion of three events at Melbourne’s Calder Park Raceway and Sydney’s Oran Park
  • Australian Supercross Nationals 2004
  • Harley Davidson & Buell

FMCG - Food, Beverage, Healthcare

  • The Uncle Tobys Company – handled marcoms for 13 years from product marketing and promotion, brand building, sponsorship leverage, event organization and promotion, nutrition education. Includes published international research reviews in the Medical Journal of Australia; product launches; marcoms and event promotion for sponsorships including Uncle Tobys Super Series, Sydney Olympics 2000, basketball, kayaking, swimming and a raft of Australia’s leading athletes
  • The Kraft Company – Kraft Vegemite and Kraft Peanut Butter
  • The Gillette Company - handled marcoms for over 10 years in Australia including the launch of Mach 3; Gillette for Women, Venus; Oral-B; Duracell and Braun
  • Goodman Fielder
  • Tip Top Bakeries
  • Gourmet Garden
  • Carlton & United Breweries
  • Lion Nathan
  • Veuve Clicquot PonsardinUncle Tobys Super Series 1992-2001

SYDNEY OLYMPICS 2000

  • Olympic Aid – including launch in Australia and events throughout the Sydney Olympics
  • Goodman Fielder and Uncle Tobys and their sponsorship of Sydney 2000
  • Personal public relations for a number of leading Australian athletes
  • Communication management of legal cases involving Olympic selection policy and doping
  • Work for sporting associations leading into the games - Triathlon Australia, Kayaking Australia
  • Work for the Australian Sports Drug Agency (ASDA)

SPONSORSHIP LEVERAGE

  • Braun’s sponsorship of Michael Klim; Braun’s sponsorship of World Cup Swimming
  • Uncle Tobys sponsorship of Kieren Perkins; Ian Thorpe; Grant Hackett; Sam Riley; Susie O’Neill; Clint Robinson; Lisa Curry Kenny; Liesel Jones; Grant Kenny; Trevor Hendy
  • Uncle Tobys sponsorship of the sports of ironman, kayaking, basketball, swimming including communications for the Uncle Tobys Super Series for men and women from 1991-2001
  • Uncle Tobys and Goodman Fielder sponsorship of Sydney Olympics 2000
  • Carlton & United Breweries and their sponsorship of V8 Supercars and cricket
  • Telstra HeroMessaging for the World Athletic Championships
  • St George Bank and their sponsorship of the St George Dragons 2005
  • Sanitarium’s sponsorship of the Sanitarium Weetbix Kids TRYathlon from 2003-2006
  • ASICS sponsorship of the ASICS Walk for Wellbeing
  • Mazda’s sponsorship of cycling and lawn bowls
  • Coca Cola’s sponsorship of surfing

HEALTH & NUTRITION

  • Launched Sports Dietitians Australia in 1996 and ongoing comms
  • Promotion of healthy eating and regular activity to combat childhood obesity in association with Uncle Tobys and Sports Dietitians Australia
  • Fit Kids Book with Lisa Curry Kenny, Sports Dietitians Australia and Uncle Tobys
  • Gourmet Garden and MJA published research on the Health Benefits of Herbs & Spices
  • Sanitarium Weetbix Kids TRYathlon 2003-2006
  • ASICS Walk for Wellbeing 2004-2006 in association with Diabetes Australia
  • Skin & Cancer Foundation
  • Australian Osteopathic Association
  • Fernwood Fitness Centres
  • Oral B – Dental health education
  • Kraft Vegemite and the Vitamin B Story

SPORT, SPORT and more SPORT

  • HORSE RACING
  • Golden Slipper Festival 2005
  • Spring Carnival 2004
  • RUGBY LEAGUE
  • St George Bank & their sponsorship of the St George Dragons 2005
  • South Sydney Rugby League Club
  • BOXING
  • Kostya Tszyu
  • Boxer Paul Briggs
  • CRICKET - Carlton & United Breweries and their sponsorship of cricket
  • BASKETBALL -Uncle Tobys All Star Basketball
  • CYCLING - Mazda Alpine Cycling Tour
  • LAWN BOWLS
  • Mazda Jack High
  • Capital Challenge – 64 000 competitors across Australia

SURFSPORT

  • Uncle Tobys Super Series 1992-2001
  • Including the Uncle Tobys Ironmen meet Madonna and the ironmen star on Baywatch with Pamela Anderson and David Hasselhof
  • Uncle Tobys and Devondale Ironwoman Series
  • Coca Cola Surf Classic 1994-1999
  • Association of Surfing Professionals
  • Red Rooster State Surfboat Premiership 2005-2006

MEDIA

  • MTV
  • News Limited – ALPHA
  • Studio Publications – The Athens Dream; The Sydney Dream; The Atlanta Dream
  • Network TEN – motorsport portfolio
  • Pacific Publications - Home Beautiful and Your Garden
  • Horwitz Publications - Penthouse and Australian Women's Forum

ENTERTAINMENT

  • Crusty Demons of Dirt 2004-2006
  • Monster Jam 2014-2016
  • Disney on Ice 1999-2004 including “Toy Story”, “Jungle Adventures”, “100 Years of Disney”, “Snow White & the Seven Dwarfs” and “Beauty & the Beast”
  • Disney Live “Winnie the Pooh & the Perfect Day” 2004
  • EMI – Launch of Ayrton Senna DVD
  • Motivational speaker, Anthony Robbins – “Unleash the Power Within”

OLYMPIC SPORTS

  • TRIATHLON -Triathlon Australia 2002-2006
  • Australian Triathlon Championships 2005-2006
  • ITU Triathlon World Cup 1998-2003
  • Accenture Triathlon Series 2002-2003
  • KAYAKING Kayaking Australia governing body of kayaking 1994-1997
  • Uncle Tobys sponsorship of kayaking
  • Handled communications for National Titles and Olympic selection events – World Championships – Feature Events and leading Athletes
  • SWIMMING - Worked closely with many Olympic swimmers handling sponsorships, personal comms and crisis management

COMMUNITY EVENTS


  • STREET SPORTS 1800 Reverse Street Active 2004 for the Australian Sports Commission - Inline Skating, Freestyle BMX and Skateboarding
  • Sanitarium Weet-Bix Kids TRYathlon 2003-2006
  • ASICS Walk for Wellbeing 2004-2006
  • Sydney in Bloom 2005 for International Management Group (IMG)

KIDS

  • Disney on Ice 1999-2004 including “Toy Story”, “Jungle Adventures”, “100 Years of Disney”, “Snow White & the Seven Dwarfs” and “Beauty & the Beast”
  • Disney “Winnie the Pooh & the Perfect Day” 2004
  • Uncle Tobys Muesli Bars – nutrition education campaigns in alignment with Medical Journal of Australia
  • Braun Thermoscan
  • Oral B
  • Kimberly Clark – Huggies Little Swimmers
  • MTV

ISSUES MANAGEMENT

  • Medical Journal of Australia - Health benefits of herbs and spices: the past, the present, the future
  • Medical Journal of Australia - Children and Snacking
  • Australian Sports Drug Agency – worked for the agency for three years on media communications and training
  • Worked with athletes handling media communications, particularly in regard to crisis management on selection policy, personal issues and alleged drugs in sport

GROOMING and BEAUTY

  • Braun Male Shavers
  • Gillette for Women, Venus
  • Gillette Mach 3
  • CHI Hair Products
  • De Lorenzo
  • Oral B
  • Skin & Cancer Foundation
  • Braun Epilators, Hair Dryers & Straighteners
  • Procter & Gamble - Decore

DESIGN

  • Sheridan Textiles (communication management for 17 years)
  • Braun
  • Sydney Kitchen Centre
  • General Electric
  • Verosol
  • The Wilson Group
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About Us
Marketing, Communications, Strategy, News and Media, Digital, Events, Advertising
What we do
We Bring Great Ideas to Life Clarity in Communication Creativity in Campaigns
Contact
0411 198 944
iroepers@irpr.com.au

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